Documentary
Alexandre Wollner and the Formation of Modern Design in Brazil

Alexandre Wollner and the Formation of Modern Design in Brazil

Movie Information

The works of Alexandre Wollner, pioneer of the profession of graphic designer, determined not only a new direction for Brazilian visual production, but also a personality proper to this art. In his career, he conceived visual identity projects for companies that made him internationally recognized. documentary-book, which includes a DVD with an 85-minute interview, is based on Wollner's testimonies about the history of design, in addition to original projects and documents existing in his office. Wollner was a student in the first class at the Institute of Contemporary Art at Masp , created by Pietro Maria Bardi in 1951. Studied at the pioneering Ulm School, which served as a model for design schools in Brazil.returned to Brazil determined to create a new industrial awareness, leveraged by design.
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